Specialties
Brand building & positioning
Building brands' legacies is no small feat. But with how I take them apart to understand and then rebuild them stronger, I make it easier for teams across your organization to implement on-brand choices. Ultimately this strengthens the brand, your bottom line, and cuts down the hours (and frustration) spent in back-and-forth on approvals.
Street strategy & subcultures
By immersing myself in your audience's world, I quickly develop an intuitive understanding of their lives and their communities. Unlocking key insights in this space helps me take work to the next level.
I’m looking forward to and excited to work with brands wanting to implement this kind of thinking on an international level.
Creative inspiration
Being academic, smart, or clever is one thing, but really great strategy requires the ability to tell the truth in a way that's both inspiring and provocative.
This experience allows me to keep the business needs up front as well as give actionable creative feedback in a way that creative agencies respond well to.
Research & insights
My background as a journalist makes me adept at gathering a variety of research, from 1 on 1 interviews to focus groups and Simmons to academic papers.
For example ethnographic research can help with increasing memberships, identifying compatible, additional audiences, or even comparing your offerings to competitor brands.
Categories
I welcome new challenges with open arms but my past work gives me a leg up in entertainment, CPG, gaming, tech, retail, and media.